
Off-Campus
Concept
Brand Identity
Off-Campus addresses rising food insecurity among college students, affecting approximately 40% of students nationwide since 2019. The brand provides fresh, affordable groceries and student employment opportunities to help reduce this gap. Beyond a grocery store, Off-Campus supports the transition to independent living through cooking essentials, recipe books, and hands-on classes that build real-world food skills. The brand takes a slightly elevated, editorial approach, moving away from traditional collegiate aesthetics to offer a more mature perspective on student life and adulthood in transition.











Software Used
Adobe Photoshop
Adobe Illustrator
Cavalry
Figma
Image Credits
Daniel Faro | Death To Stock
Alleksana, Leonardo Aquino, Sandra Zhupanska | Pexels
S Laiba Ali, Jonas Denil, Jona Novak, Christopher Stites | Unsplash